I was really surprised by how this moved me. Here we go again: nostalgia. This is Jay-Z’s Rhapsody commercial for “The Blueprint 3” which comes out on 9/11/09. Supposed to look like one shot, he goes through different lighting setups and staging to seamlessly present tableaux (yeah, I know. couldn’t think of another word though) of all of his CD covers. Even though the covers seemed blah at the time, seeing them all took me back to the very specific times each CD came out and what was happening in my life and in NYC at the time. every cover had an impact.

If anyone knows who produced or directed this please drop me a line or leave a comment. Thanks.

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